Prepare

by Founder Carla Thompson

 

This is a hard time. There are hardly words to describe the pain that people around the globe are experiencing. It’s a time when our calling is to unite in humanity. To that notion, I know we all stand together.

 

Many of you have been real estate professionals for a long time. Some of you wondered how to help in the months after 911 when things felt so uncertain. And many of you navigated the difficult economy following 2008 when it felt not only uncertain, but so economically complex. This pandemic in 2020 has difficult elements of both periods of history. What does that mean for us?

 

The upcoming weeks and months are going to be very difficult for many different reasons. There is no reason to sugar-coat it. In your conversations with people, you will listen to many difficulties. Some people will have faced the virus. Some people will have lost their jobs. Some people will have lost their businesses. In all cases, it will require a tremendous amount of empathy, compassion and strength from us to lead and support people. As top-performing real estate agents in the United States, we have it in us to be the leaders that our people need.

 

Understand first that however long this time of quarantine lasts, it is going to be a PAUSE in your real estate career. It is terrifying to imagine sales not occurring or slowing for awhile and yet, we all must remember that when the pause is done, we must be READY to get in action because many, many people are going to need our guidance and service.

 

We don’t know how long we will be quarantined. It is so hard not knowing. But here is what we do know . . .

 

We care about people. We chose this profession to serve people. And we can spend our time now reaching out to see how people are doing.

 

When we can move about freely again, we MUST be ready to sell real estate at lightning speed because people are going to need your help.

 

Now is a time to PREPARE.
We can lead our communities back to health.