WHO HAS TIME FOR CULTURE ANYWAY?

by Carla Thompson, Founder and Coach at Agent+ Coaching

 

I Have Good News and Bad News . . .

 

Many times I have heard real estate agents express frustration about how their

people are performing or actually . . . NOT performing. Have you every complained

about one of your staff members or your sales associates?

 

Well, here’s the good news. And the bad news. Because the answer is the same.

You are creating a culture either intentionally or unintentionally. Your culture

reflects your behaviors. And your behaviors are an extension of your values and

beliefs. Chances are that if you don’t feel you have time to create culture, then you

are creating a culture by default. The behaviors you are witnessing with your

people are either a reflection of your behavior or the result of you ignoring behavior

that you do not desire.

 

Either way—you win! or lose, depending on whether you would like to be a

conscious or unconscious leader.

 

Ok, I know what you are thinking. “I don’t act like that so why in the world would

my people be acting that way?”

 

The growth of your business is dependent on the level of self-awareness you

demonstrate. Let me share that again: the growth of your business is dependent

on the level of self-awareness you demonstrate. Yes, that statement is that

powerful! It means that as you can observe yourself, your ability to understand how

you are creating the world around you increases. This gives you more and more

perspective to make new decisions about how to cultivate the experience you desire

for yourself and your people.

 

So often, we are quick to judge others. We can instantly assess what is “wrong” with

them. We can instantly identify how they are missing the mark. We can instantly

see how they are failing.

 

What we struggle with is accurately assessing ourselves. We judge ourselves by our

intentions instead of evaluating the facts. For example, we label ourselves as people

who are “on time” yet we are often a few minutes late. We are quick to note though

when a team member is late.

 

As a conscious leader, you will begin to note that every decision and every action

you employ creates your culture. Your people are always taking cues. You are

creating culture every day.

 

The ultimate great news is that you can consciously decide how to cultivate

performance for your team. You can decide to live the culture you desire. And your

people will thrive!

 

The time you must invest in your culture is the time it takes to be conscious about

what you desire to create.